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What are the key features of an infographic?

Writer's picture: iDEAS PhilipiDEAS Philip

Infographics combine visuals, data, and text to tell a complex and important story at a glance. They display information visually in a clear, structured and attention grabbing way. An effective infographic should have:

  1. A clear subject and story

  2. A unique, attention-grabbing title and tagline

  3. A clear storyline with a clean and well-structured layout – a layout that supports people browsing the information or jumping to the information that interests them the most

    • Readers should be able to get the immediate over-arching message and then be able to dig deeper into the content/smaller chunks of information

  4. An engaging and visually-driven design ensuring the graphic is not too crowded and is eye-catching

  5. Text and images and data connect the dots of your story and your story is chunked into sections in a way that makes sense

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