Infographics combine visuals, data, and text to tell a complex and important story at a glance. They display information visually in a clear, structured and attention grabbing way. An effective infographic should have:
A clear subject and story
A unique, attention-grabbing title and tagline
A clear storyline with a clean and well-structured layout – a layout that supports people browsing the information or jumping to the information that interests them the most
Readers should be able to get the immediate over-arching message and then be able to dig deeper into the content/smaller chunks of information
An engaging and visually-driven design ensuring the graphic is not too crowded and is eye-catching
Text and images and data connect the dots of your story and your story is chunked into sections in a way that makes sense
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